Role & Responsibilities (not Limited to)
•Create, develop and market key events for the hotel, especially during crucial business periods.
•Communicate effectively to target markets the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference and banqueting facilities and events.
•Work with third party partners, including local media, and maintain professional working relationships with local official bodies.
•Create and maintain a comprehensive media and marketing contact management system relevant to the target audiences of the hotel.
•Work closely across all hotel departments, seeking proactive opportunities and planning promotions to address specific business challenges.
•Manage and control marketing budgets by using resources effectively.
•Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
•Implement PR campaigns to celebrate successes, awards and the promotion of products.
•Respond to media enquiries when approached for comments and/or reports.
•Research and develop new opportunities within key target markets.
•Communicate with internal Events Managers on all aspects of specific event organization and promotion.
•Produce monthly reports as required.